Event Details

Category Trends with Leading Retail Buyers

Hosted by Naturally NorCal, LA, and San Diego

Thursday, April 17, 2025, 12:00 โ€“ 1:00 p.m. PT


Curious about what's trending on store shelves โ€” and how to get your brand noticed? Join us for a candid conversation with category buyers from some of California's most influential retailers.


In this insider discussion, buyers from Whole Foods Market, Albertsons, and Good Earth Natural Foods will share:

  • The trends they're seeing across natural and organic categories
  • What they look for when reviewing new products
  • How brands can stand out in the review process
  • Tips for building lasting relationships and providing meaningful marketing support


Bring your questions! You'll have the chance to ask them live and walk away with insights to fine-tune your retail strategy in 2025.


Brought to you by your California Naturally Network chapters: Naturally NorCal, Naturally San Diego, and Naturally LA.

Speakers

  • Jen Berliner (Head of Sales & Marketing at Patagonia Provisions)

    Jen Berliner

    Head of Sales & Marketing at Patagonia Provisions

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  • Andrew Jones (National Category Director of Albertsons)

    Andrew Jones

    National Category Director of Albertsons

    National Category Director for Cookie/Cracker, Ja, Jellies & Spreads at Albertsons Co. 26 years experience with the company in marketing, merchandising & operations

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  • Raena Wilson (Product & Merchandising Coordinator at Good Earth Natural Foods)

    Raena Wilson

    Product & Merchandising Coordinator at Good Earth Natural Foods

    http://genatural.com

    With over 15 years of experience in the organic and specialty foods industry, Raena is a passionate advocate for organic farming and food production, highlighting both the integrity and sustainability of the organic system at every opportunity. Driven by a deep commitment to supporting small farms and producers, her work at Good Earth Natural Foods is focused on empowering these producers and amplifying their stories, with the hopes of creating a more reciprocal food system.

    Beyond her professional work, Raena is also a ceramic artist, finding creative inspiration in the woods where she lives. In her "spare" time, she is the founder and creator behind a line of organic, tallow-based skincare with a goal of keeping her business small, local, and community-minded.

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  • Patrick Wyman (Local Forager at Whole Foods Market)

    Patrick Wyman

    Local Forager at Whole Foods Market

    https://www.wholefoodsmarket.com/

    Patrick Wyman has 32 years of experience in the natural foods industry, and 22 with Whole Foods Market. He started with the company in a store support role for the grocery department, moved through grocery leadership, and now oversees the Northern California region’s local and emerging brand purchasing and supplier partnerships. In this role Patrick helps guide suppliers through the logistics of bringing a product to market including topics like packaging, distribution, financing, and compliance with company and governmental standards. He’s passionate about the environment; professionally he participates in Whole Foods Market’s Green Mission leadership team and spends plenty of time off work hiking and skiing.

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